Easy Tricks To Drive More Attendees To Your Exhibition Booth

Online Marketing / July 22, 2015 /

Exhibition provides decent avenue for promotional activities. You get to compete with the fellow players who are active in your sector and also stand a chance to prove your superiority amongst others. But such competitive environment poses the challenge of standing out in the horde. Here are some tricks that can help you attract the prospective buyers over the competitors.
Exhibition stand design chosen should be very unique. Anything eye-catching naturally draws the attention of onlookers and they surely pay visit at least once to know what your business is all about. Try to design the stand around themes revolving around hot topics like Global Energy Conversation, Save Planet etc which help you present your image as that of a socially responsible entity.
Make the presence felt all over the exhibition premise. Be very aggressive in promoting your booth. Create a need among audience to visit the booth each time they attend the exhibition. Promote it in a way that generates a sense of loss among visitors if they fail to stop at your booth.
Use very attractive cutouts and integrate them in exhibition stand design. If you are able to find cut outs that display popular character or talk about various discount schemes available, you can find a big chunk of visitors coming to your booth.
Roll out very attractive incentive scheme for early birdies. Not every person comes to exhibition to buy the product. But the truth is most of the long lasting relationships start at highly competitive environments such as business exhibitions. It is because people find your identity genuine as the track record of participants is thoroughly checked before granting the participation.
Choose relevant merchandising and relatable giveaways. If you choose to distribute necklace set for promoting an insurance scheme through a booth, it may create a ripple but certainly only the momentary type. Sellers should use the opportunity of participating in an exhibition to create a long lasting brand loyalty wave among the relevant consumer group. Avoid giving into the temptation of creating momentary rage. It can defeat the purpose of exhibition booth from the long term perspective.
Be creative but make clear messages. Use very simple, straight and sensible statements to create catchy taglines for displaying over the booth. Utilize the booth space to the fullest and make separate areas for people who show genuine interest in your business. Practicing a bit of body language reading can help you locate a hot lead among the casual visitors.Exhibition booth is like the first interaction point. People may visit you again if you are able to convert the first impression into a long lasting one. Consistence in design and speech are your real tools at such interactive platform.