Search engine optimisation (SEO) is often considered to be the cornerstone of online marketing. It’s the ‘base’ of many online marketing campaigns, and a lot of web marketing companies have been built around this core service.
SEO in Auckland – much like the rest of New Zealand – is very popular. Businesses want to be ‘on the first page of Google’; they just assume that’s where they need to be in order to find success.
However, many businesses fail to stop and ask ‘why do I actually need SEO?’
It’s a very good question. As a business, there’s no point paying for a service if you don’t actually know why you need it. There are many online marketing services on offer, so why is SEO the one that everyone needs?
How it can benefit a business
Search engine optimisation provides businesses with a number of benefits, such as:
Online visibility. There are millions of websites and blog pages out there, so how do you make sure that yours can be found? It’s no mean feat, but SEO is a viable way to make it happen. When you achieve a high search engine results page (SERP) ranking, your business becomes much easier to find online.
Increased website traffic. It’s the main aim of SEO; to increase website traffic. When your website is at the top of the SERPs in relation to relevant key search terms, it’s quite likely that people will click on your listing and visit your website. It’s pretty simple – visibility equals more website traffic.
A better conversion rate. When you rank highly for relevant key search terms, your website is being placed in front of those who are actually searching for what you have to offer. This means that when search engine users visit your website, they are more likely to convert. Of course, the important thing to note here is that you need to choose keywords that will draw in your ideal target audience – there’s no point attracting traffic that is unlikely to be interested.
Improved brand awareness. The idea of a high SERP ranking is to generate website traffic; however it also has another benefit – brand awareness. Even if someone doesn’t click on your search result listing, they’ll see your name. And that’s better than not being seen at all.
One last reason why you need it…
Your competitors are doing it.
Chances are many of your competitors are engaging in SEO, and therefore if you’re not doing it then you’re behind the eight ball. If you fail to appear in the SERPs alongside (ideally above) your competitors, then you’re essentially giving your competitors access to a large portion of your target audience – unchallenged!
When it comes to web marketing in NZ, SEO is certainly the most popular service. As you can see, it provides businesses with a number of benefits.
However, it’s important to remember that SEO is not a cheap service – and you need to be prepared to commit, as it’s generally a long-term strategy. For these reasons, it’s important to question why you actually need it – after all, it certainly does benefit some businesses more than others!